I really gave this show a shot considering its cast is going to be weaved into The Challenge, but it seems like no one else wants to give it a shot. Compared to last season, the ratings have plummeted. Here’s the overall viewership for the first 4 episodes:
Episode 1: 715,000 viewers
Episode 2: 655,500 viewers
Episode 3: 631,000 viewers
Episode 4: ????, not in the top 50 cable airings of the night
I’m not at all surprised by this. I always thought Are You the One was a show that just coattailed on Teen Mom’s success because the initial season aired following Teen Mom 2. Granted, I somehow found myself enthralled by the season, but it didn’t seem like it was achieving stand-along success.
I really feel MTV jumped the gun on this one, because the second season isn’t even half a popular as the first.
What do these poor ratings mean for the future of the show, and the future of The Challenge?
Well, it doesn’t seem like a third season of Are You the One is likely because it’s just not a profitable show for MTV. The show is also trying to pull in new viewers and seems unable to do that. For all new shows on MTV it seems difficult to establish a fan base. Shows like Teen Mom 2 and Awkward seem to have a loyal fan base that has remained consistent over the past 4 years.
For the Challenge and The Real World it seems like it will be difficult to get new viewers to watch the show. If a second season of Are You the One can’t pull in viewers, it seems unlikely that the addition of AYTO kids on The Challenge will rake in numbers. It also seems like new shows are getting very little attention on MTV. While The Real World does have an established fan base, it looks like it will be hard to get new viewers, and that’s why the twists have been incorporated into the show.
Hopefully The Challenge and The Real World aren’t plagued with the luck of Are You the One.