Despite the fact that this week’s challenge was named after one of the most popular books in the US right now, ratings did not see an increase like I had hoped. In fact, they dropped a little bit.
This week, 1.073 million people tuned into Battle of the Seasons and the program maintained that same 0.7 rating in the 18-49 demographic that it had last week.
The moral? If Frank is the center of the plot, people won’t give a shit.