MTV has introduced a new segment of its production team named MTV Studios focused on producing content for streaming services. In line with my report of a Real World reboot from last week, MTV has discussed further plans to dive into the streaming market. MTV has shown increased viewership in its target demographic of 12-34 since the beginning of 2018, though I’d bet most of … Continue reading MTV Studios Focused on Rebooting Shows for Streaming Platforms: Including The Real World
Happy birthday MTV! To celebrate another year on the air, the network is taking over VH1 Classic and launching MTV classic. This year, MTV is turning 35. For the most recent 24 years on the air, MTV has been airing The Real World. With the acquisition of VH1 Classic, MTV overhauls all of the music videos on VH1 Classic and will be playing reruns of … Continue reading MTV Classic Launches: Real World Included In Line-Up
It’s no secret that ratings have been down for MTV. The Real World is no exception. The Challenge is no exception. Teen Mom, which is the only strong performer, is still impacted. Recently, MTV welcomed aboard Michael Klein as head of original programming. Prior to MTV, Klein worked with networks such as TLC, The Travel Channel, Conde Naste Entertainment, and the Sundance Channel. As of … Continue reading MTV To Rebrand Its Image
A new season of The Challenge and The Real World are definitely in our future, so I wanted to look at just how successful the shows are compared to other shows on MTV. If you read my blog religiously, which I hope you do, you know I post ratings every week. Each week, The Real World/Challenge goes up against powerhouse shows like Duck Dynasty, South … Continue reading How Successful Are The Challenges?
It has been a long time since MTV first went on the air. In fact, the network celebrated its 31st birthday on August 1st. That makes the network older than its target audience. Of course, the network has changed drastically since it first hit the airwaves. Focus was initially placed on music, but the network now seems to focus on reality television. The Real World … Continue reading MTV Turns 31