MTV Classic Launches: Real World Included In Line-Up

Happy birthday MTV! To celebrate another year on the air, the network is taking over VH1 Classic and launching MTV classic. This year, MTV is turning 35. For the most recent 24 years on the air, MTV has been airing The Real World. With the acquisition of VH1 Classic,  MTV overhauls all of the music…

MTV To Rebrand Its Image

It’s no secret that ratings have been down for MTV. The Real World is no exception. The Challenge is no exception. Teen Mom, which is the only strong performer, is still impacted. Recently, MTV welcomed aboard Michael Klein as head of original programming. Prior to MTV, Klein worked with networks such as TLC, The Travel…

How Successful Are The Challenges?

A new season of The Challenge and The Real World are definitely in our future, so I wanted to look at just how successful the shows are compared to other shows on MTV. If you read my blog religiously, which I hope you do, you know I post ratings every week. Each week, The Real…

MTV Turns 31

It has been a long time since MTV first went on the air. In fact, the network celebrated its 31st birthday on August 1st. That makes the network older than its target audience. Of course, the network has changed drastically since it first hit the airwaves. Focus was initially placed on music, but the network…